If you’re thinking of selling your house, it’s important to work with someone who understands how the market is changing and what it means for you. Here's how a real estate expert can make all the difference when you sell your house.
1. Pricing your home correctly
A real estate agent has a thorough understanding of the local real estate market and can help you determine the right price for your home. This can help attract potential buyers and ensure that you get the most money for your property. Real estate professionals look at a variety of factors, like the condition of your home and any upgrades you’ve made, with an unbiased eye. They compare your house to recently sold homes in your area to find the best price for today’s market so your house sells quickly.
2. They’re Experts on Market Trends
With today’s housing market defined by change, it’s critical to work with someone who knows the latest information and how it impacts your goals. An expert real estate advisor knows about national trends and your local area too. They will give insight into what all of this means for you, so they’ll be able to help you make a decision based on trustworthy, data-bound information. Most importantly they'll know how to present your home in the best light possible. They can create high-quality marketing materials, post listings on popular websites, and use social media to reach potential buyers
3. A Real Estate Advisor Helps Maximize Your Pool of Buyers
Since buyer demand has cooled this year, you’ll want to do what you can to help bring in more buyers. Real estate professionals have a wide range of tools at their disposal, such as social media followers, agency resources, and the Multiple Listing Service (MLS), to ensure your house gets in front of people looking to make a purchase. Investopedia explains why it’s risky to sell on your own without the network an agent provides:
“You don’t have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home.”
Without access to your agent’s tools and marketing expertise, your buyer pool – and your home’s selling potential – is limited.
4. A Real Estate Expert Will Read – and Understand – the Fine Print
Today, more disclosures and regulations are mandatory when selling a house. That means the number of legal documents you’ll need to juggle is growing. The National Association of Realtors (NAR) puts it like this:
There’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.”
It can be overwhelming for someone who is not familiar with the process. A real estate agent can handle all the necessary paperwork and ensure that everything is done correctly.
5. A Local Professional Is a Skilled Negotiator
Negotiating is a critical part of the home-selling process. In today’s market, buyers are regaining some negotiation power. If you sell without an expert, you’ll be responsible for any back-and-forth. That means you’ll have to coordinate with:
- The buyer, who wants the best deal possible
- The buyer’s agent, who will use their expertise to advocate for the buyer
- The inspection company, which works for the buyer and will almost always find concerns with the house
- The appraiser, who assesses the property’s value to protect the lender
Instead of going toe-to-toe with these parties alone, lean on an expert. They’ll know what levers to pull, how to address everyone’s concerns, and when you may want to get a second opinion. Your agent can help you navigate this process and work with potential buyers to get the best possible deal for you.
6. Providing guidance and support:
Selling a home can be an emotional and stressful process. An experienced real estate agent can provide guidance and support throughout the process, answering any questions you may have and providing practical advice to help you make informed decisions.
Don’t go at it alone. If you’re planning to sell your house this spring, let’s connect so you have an expert by your side to guide you in today’s market.